technology
TECHNOLOGY: DISPLAY & VIDEO 360
Within the rapidly evolving programmatic ecosystem, choosing the right platform for programmatic media buying is essential for campaign success. Choosing Display & Video 360 doesn’t just give you the best programmatic platform on the market, it enables you to connect your programmatic efforts into a complete digital marketing ecosystem within the Google Marketing Platform.
We provide our clients with the Display & Video 360 technology in order to give them access to the most quality-driven programmatic inventory across screens and channels.
Display & Video 360 makes it easy for you to buy quality programmatic inventory across display, video, native, and mobile channels. Taking brand safety concerns into account, and with a complete marketplace system built right within the platform, ensuring access to quality inventory sources within a single interface has never been easier.
As users move between devices and screens faster than ever before, being able to recognize users across channels, and moving to people-based marketing (compared to cookie-based marketing) is more essential than ever. Through’s Google’s user graph, Display & Video 360 has unique line of sight of cross-device audiences, all available within Display & Video 360.
INVENTORY: GLOBAL UNLIMITED ACCESS
Imperial's gives you its "all access pass" by seamlessly incorporating our networks' own roster of direct publishers relations, major exchanges and unprecedented media buying affairs, empowers our clients with seemingly "unlimited" stock of online ad inventory.
AUDIENCE: IDENTIFY AND TARGET
The Imperial media platform enables custom tailored integration with the top providers of online user data down to the campaign level. Supporting data integrations included: census and lifestyle, behavioral, in-market intent and psychographic.
REPORTING: CUSTOMIZED AND SOPHISTICATED
Imperial understands that the "secret sauce" to successful campaign optimization at its purest form, relies upon real-time analysis campaign performance and opportunity for increased performance. The Imperial media platform feeds a continuous flow real time, bleeding-edge campaign insight.
INTEGRATE: DATA, DATA, DATA
The Imperial media platform empowers advertisers in indicating and analyzing their target audiences and providing the ability to remarket to the them across the Internet.
MANAGE: BUDGETING SIMPLIFIED
Leveraging its proprietary technology to optimize, analyze and to execute interactive campaigns across every leading industry platform, Imperial media platform allows us to stand alone as a interactive single point of entry for our clients precious online advertising budget.